To Outsource or Not: Why Contract Manufacturing Is Increasingly Becoming Popular

Many companies today are strategically using outside resources to carry out activities that are otherwise handled by the internal staff and resources. This is what is known as outsourcing, and it usually involves contracting out major functions to providers that specialise in such services.

Due to major breakthroughs that have occurred in the tech sector, many people are now associating outsourcing mostly with office functions that can be handled remotely like IT.

However, outsourcing is being used in the manufacturing industry to produce finished goods, especially in the production of cosmetics, drugs, beverages, cleaning products, alcohol, fragrances, and personal care products, among many others.

Why contract manufacturing?

Outsourcing in the form of contract manufacturing or contract packaging is a practice that has been used for a long time but is now becoming increasingly popular. So, why should this be the case when the available technology is making the manufacturing process highly automated and more efficient than ever before?

If you look at some of the most sophisticated brands in the market today, you will realise that they are produced without owning any manufacturing facilities. This success is expected because such companies channel their energies towards the things that they are competent in like brand development and marketing and outsource the manufacturing part to businesses that have the best skills and assets to do it.

In other words, companies can generate more by specialising in either manufacturing or building brands and marketing than when handling both at the same time.

Manufacturing challenges

Some companies may not be interested in outsourcing their manufacturing because they have already established their brands on delivering quality manufacturing. Well, that is something to be expected, although such production should continue only if its level of sophistication or uniqueness is something that cannot be attained through outsourcing.

The main challenge that comes with combining manufacturing and branding or marketing is getting the required skill set and assets as well as handling the logistics of production and packaging. If you look clearly, the production process is also not an easy one because of the vast variety among each component. For example, if you consider the production of an air freshener, you will require different chemical formulations as well as the designs and sizes of other components like the propellers, cans, and actuators.

When you combine this with other processes like ordering of raw materials, product sequencing, and production runs and filling, they are enough to leave your company without any significant energy or resources to do branding or marketing for your products.

According to, an experienced contract manufacturer can help you out even with the production, packaging, and filling of your aerosol product lines like cosmetics, personal care products, and fragrances among others.

Moving out of manufacturing

Considering the challenges that come with handling both the production and branding of your product line, you may decide to do what most companies are doing today: outsource manufacturing and packaging and concentrate on branding. This is not as easy and straightforward as it sounds because you will need to ensure that your products are high quality and compliant with all the requirements.

outsourcing manufacturing

Thankfully, tech innovations have made things easier because you can access a broad range of manufacturers and pick the right one for your product formulation, packaging, filling, and graphic design without owning a factory at all.

It is clear that contract manufacturing is becoming the preferred choice for many product companies today and information tech is making the process easier than ever before. All you need to do is pick the right manufacturer.


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