Along with Machine Learning and Semantics technology, Cognitive Computing has given renewed impetus to Artificial Intelligence processes and has brought unique advantages to the business world and the general user. Cognitive computing can recognize human language and speech to make sense of human behaviour and offer intelligent solutions for businesses of any kind. AI personal assistants, for example, use cognitive processes to extract meaning out of phrases in text or even via facial and speech recognition and enhance the process of data mining to suggest recommendations for customers (based on an analysis of their search engine history) and of course businesses that cater to consumers.

The Cognitive processes of AI mimic the neural pathways of the human brain and help businesses predict fluctuations in customer demand, anticipate future mass trends, and also detect a crisis before it can occur; they can thus also optimize the company infrastructure and realign it along with business policy to discover previously unknown strategies that can attract multiple audiences from different demographics, help company levels collaborate more efficiently (also thanks to the Cloud), or diversify to explore new avenues of opportunity, and thrive to be one step ahead of competitors (big or small). Cogito is an excellent example of a cognitive technology software offered by companies such as Expert System, and comprises all the necessary algorithms and application modules that have a high degree of technological compatibility with various systems. One of its many strengths is, of course, the processing speed, which comes as close to real-time as possible to analyze, filter and process all the subtle nuances proper to human behaviour and expression (including jargon). Continuous incremental learning is one of its many properties that enable it to learn and become more intelligent with the aid of human experts.

By sifting through all the available data on the world wide web, and the whole gamut of resources such as consumer blogs, social media, virtual libraries, professional websites, and more, AI delivers a competitive advantage for small business especially which can gain a jump start in a crowded and competitive market that is unfortunately in large part controlled by the monopoly of big tech/AI/IT/Cloud giants. The latter is the big partnership conglomerate that has revolutionized the advent of smart technology—from smart phones to smart homes and smart cars, not to mention 3D Printing computers and robotic maids, robocops and restaurant waiters, it has affected every industry from Agriculture to Health, Education, Travel, and Transport to name just a few.

Cognitive intelligence is, therefore, the wave of the future and it is merging with Virtual Reality to offer even more extreme and immersive customer/client engagement and experience, as well as help people—whether they be job seekers or employers—find exactly what they are looking for. All of these technologies are progressing at an accelerating rate, and the best way for organizations to take full advantage of these innovations is to keep updated and acquire the necessary training for its workforce so that they can keep up with recent developments and integrate them successfully into their infrastructure.


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